BMW announces a CO2 reduction on its M series?
Pirelli announces a greener high performance tire?
Luxury SUV's that are hybrid?
Giant mansions with solar panels?
Perhaps luxury brands should be taxed just a little extra. If people are keen on feeding their egos, let them share in the over consumption that harms our planet.
All of these products are Ego-Green: the labelling of a wasteful ego-brands as green aka - Greenwash.
Please, give me a break. Luxury is so far from green, the two can rarely be combined, well except with "bold, smart" marketing ( the same folks that made over consumption beautiful ).
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